Rawai Seafood Market on the southern shore of Phuket is one of the island's most authentic food experiences, operating from a stretch of beach at the edge of the local Sea Gypsy village. Visitors select fresh fish, crab, prawns, squid, lobster, and shellfish directly from vendors displaying the morning's catch on ice, then take their selection to one of the adjacent open-air restaurants to be cooked to order — typically grilled, steamed with lime and chilli, or stir-fried with garlic. Pricing is transparent and the quality is consistently high. The market opens early morning and the best selection sells out by midday. The surrounding Rawai waterfront is lined with longtail boats offering trips to nearby islands and the Sea Gypsy community maintains a shrine nearby associated with their traditional maritime beliefs. A lunch visit combining fresh seafood with an island excursion is one of the most satisfying day-trip combinations from Phuket.